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New: Automatic outreach, prospecting that runs itself

The intelligent B2B prospecting and sales automation platform

Your next customers are already out there. We find them for you.

Discover the right UK businesses, reach the real decision-makers and know the moment they're interested, without building a sales team.

Sign up Book a demo See how it works
Built in the UK Your data kept private No sales team required
How it works

From a list of strangers to a pipeline of conversations

Four steps. You do the first and the last. We handle everything in between.

01 · DISCOVER

You choose who you're after

Your industries, your area and the type of business you sell to.

02 · IDENTIFY

Pucky finds them

Real companies, real decision-makers and verified email addresses.

03 · ENGAGE

Pucky reaches out

Personal emails, sent steadily and safely during working hours.

04 · CONVERT

You follow up the warm ones

See who opened and who visited your website, then pick up the phone.

Discover

Every UK business, filtered to your perfect customer

Start from the official Companies House register and narrow millions of UK companies down to the ones you actually want to sell to. A ready-made list in minutes, not weeks.

  • Target by industry, size and trade
  • Search within X miles of you
  • Skip businesses too new to buy
Learn more
Prospects / New search
Industry
Plumbing & HeatingElectricalRoofingBuildingJoineryArchitecture
Location
Within 25 mi of Canterbury
Trading for
Any1+ yrs5+ yrs
Size (from filed accounts)
MicroSmallMedium
Businesses in your radiusUpdating…
Identify

Real decision-makers, not info@

We find each business's website, collect the addresses published there and match them to the company's actual directors. Your email lands with the person who can say yes.

  • Directors by name and role
  • Contact details found on their website
  • Junk and wrong addresses filtered out
Learn more
Companies / Hartwell Plumbing & Heating Ltd
HP
Hartwell Plumbing & Heating LtdAshford, Kent · Incorporated 2011
Found
Website matched to company3 directors on the register
Decision-makers
Filtered out
hello@webdesignstudio.exampleWeb designer's address
noreply@hartwell.example.co.ukNo-reply address
Engage

Personal emails, sent at a human pace

Templates fill in each person's name, and even a shared inbox gets a director's name rather than "Hi there". It reads as if you wrote every one by hand.

  • Templates that use each person's name
  • Sends in business hours only
  • Preview every email before it goes
Learn more
Outreach / Preview as recipientReady
Toinfo@hartwell.example.co.uk
SubjectHeating parts for Hartwell, a quick idea

Hi David,

I run a trade supplier a few miles from Ashford. We help local heating firms keep jobs moving with next-day parts…

{first_name} → director's name
ApprovePreview
Send schedule
081218
Mon–Fri, 09:00–17:00
Know

See who's interested, the moment it happens

Call the people who just looked at your website while you're still on their mind. Opens, visits and bounces at a glance, with the warmest leads at the top.

  • Know when emails are opened
  • Know when they visit your website
  • Hot leads rise to the top
Learn more
Activity / This weekLive
AllOpenedVisitedBounced
2 hot
    NewAutomate

    Prospecting that runs itself, every working day

    Switch it on and it picks fresh businesses near you each morning, nearest first, and widens the search as nearby leads run out. A full pipeline without anyone spending their morning prospecting.

    • Fresh local leads picked daily
    • Warm-up that builds volume safely
    • Approve each batch or let it run
    Learn more
    Automatic outreach / TodayOn
    Today's batchMonday 19 October · 15 companiesAwaiting approval
    Warm-upWeek 3
    + 9 more, nearest first
    Approve batchReview emails
    Ideal customer finder

    Describe your ideal customer. Watch the list build.

    Say who you sell to the way you'd explain it to a colleague. We turn it into a search across every company on the UK register.

    Plumbing & heating firms within 25 miles of Canterbury
    Find them

    Did you know? Every limited company in the UK is on a public register, so your future customers are already listed. The hard part is reaching the right person, and that's what we do.

    Reputation protection

    Outreach that protects your reputation

    Good outreach manners are built in, so you can grow without damaging your brand or your email deliverability.

    Pauses itself if emails start bouncing

    Automatic safety brakes stop outreach if too many emails bounce or anyone reports spam. A sender reputation dashboard shows how your email domain is doing.

    HealthySender health · example
    BouncesLow
    Spam reportsNone
    Safety brakeArmed

    Never emails the same person twice

    If one director runs five companies, they hear from you once, not five times.

    One-click unsubscribe, honoured instantly

    In every email. People who opt out or complain are never emailed again.

    Checks an address can receive mail first

    Before anything is sent, we confirm the inbox exists, so fewer emails bounce.

    d.hartwell@hartwell.example.co.ukDeliverable
    accounts@oldsite.example.co.ukSkipped

    Gradual sending that looks human

    Emails go out in a steady drip, and each day's volume varies slightly, so your outreach looks like a person, not a machine.

    MonTueWedThuFri

    Your own private, separate database

    Every customer business gets its own. Your leads and conversations are never mixed with anyone else's.

    Your workspaceAnother businessAnother business
    Our story
    “We built it because we needed it.”

    Pucky started inside a small UK software company. We needed new business customers, but we didn't have a sales department and didn't want to hire one.

    So we built a tool to find the right companies, research who runs them and write to each of them personally, a few at a time, every working day. It worked. So we turned it into a product, for every business in the position we were in.

    Nick MallinsonFounder, Mallinson Technology Ltd
    Built in

    We greet shared inboxes by a director's actual name, because a named greeting reads as personal, not like a mass mailing.

    Default setting

    We skip businesses less than 12 months old, so you focus on established firms with budgets.

    Built in

    We contact only one company per website domain in each batch, and never the same business twice.

    Who it's for

    For businesses that sell to other businesses

    If your customers are UK companies and you'd rather spend your time talking to them than finding them, it's for you. Every deal sits in one simple pipeline, from first email to won.

    Agencies & consultants

    A steady flow of new client conversations, without pausing billable work to prospect.

    Learn more

    Trades suppliers & B2B services

    Reach the owners of local firms you can actually serve, starting with the ones nearest you.

    Learn more

    Software & tech companies

    Put your product in front of the director who signs off, not a shared inbox.

    Learn more

    Recruiters

    Open conversations with established local employers, addressed to the person who hires.

    Learn more
    Pricing

    Simple plans that grow with you

    Every plan starts with a demo, so we can set it up around the businesses you want to reach.

    Business

    For smaller, established sales operations.

    £1,495 / month
    • Up to 300 verified UK director leads/month
    • Done-with-you ICP & domain warm-up setup
    • Guided batch outreach with human approval
    • Real-time open & website-visit alerts
    • Dedicated private database & CRM pipeline (up to 3 seats)
    Sign up Or book a demo

    Professional Automatic outreach

    For businesses investing significantly in customer acquisition.

    £1,995 / month
    • Everything in Business, plus:
    • Autonomous daily prospecting (up to 500 companies/daily)
    • Auto-expanding radius & multi-step follow-ups
    • Dedicated secondary sending domains managed for you
    • Whole sales team in one pipeline (up to 10 seats)
    Sign up Or book a demo

    Enterprise

    For larger sales teams and organisations requiring customisation.

    £2,495–£3,495 / month
    • Everything in Professional
    • Your whole team in one pipeline
    • Sender reputation dashboard
    • Higher sending limits
    Sign up Or book a demo

    Prices exclude VAT.

    Questions

    Plain answers

    Where does the company data come from?

    From Companies House, the UK's official public register of companies. We then find each business's website, collect the contact details published there and match them to the company's directors.

    Is this compliant with UK rules on business email?

    UK rules generally allow relevant email to companies, as long as every message says who it's from and offers an easy way to opt out. Every email we send includes one-click unsubscribe, honoured instantly and permanently.

    Will my emails land in spam?

    We do everything a careful sender would. Emails go out gradually in business hours, each address is checked before sending, new accounts warm up slowly and outreach pauses itself if bounces rise. Nobody can promise every inbox, but good habits are built in.

    Do I need technical skills?

    No. If you can write an email, you can use it. You tell us who you're after and we handle the searching, research and sending. We'll set it up with you on your demo.

    Can my team use it?

    Yes. Invite colleagues, share proven templates and see where every business stands, with a full history of every email, comment and status change.

    Is my data private?

    Yes. Every customer business gets its own private, separate database, so your leads and conversations are never mixed with anyone else's.

    Fill your pipeline while you get on with your day.

    Sign up and Pucky sets everything up for you, or book a demo and we'll show you businesses near you that fit, and the decision-makers behind them.

    Sign up Book a demo