Prospecting that runs itself, every working day.

The prospecting job nobody has time for

Most small B2B businesses know they should prospect every day. Few manage it. Billable work, customers and everything else come first, so new business only gets attention when the pipeline is already running dry.

Automatic outreach fixes that by doing the daily work for you. Pucky started inside a small UK software company that needed new customers but didn't want to hire a sales team. It found the right companies, researched who ran them and wrote to each of them personally, a few at a time, every working day. Automatic outreach is that routine, built into the product.

What happens each morning

• Fresh local leads, picked daily. Each working day, Pucky picks a new batch of businesses that match your ideal customer, starting with the ones nearest you.
• A radius that grows with you. As nearby leads run out, Pucky widens the search automatically, so your pipeline keeps filling.
• Researched before contact. For every business, Pucky finds the real decision-makers and checks their address can receive mail.
• Multi-step follow-ups. People are busy. Pucky follows up so a good opportunity isn't lost to a single unread email.

Your settings, applied every day

Automatic outreach uses the targeting you set up: your industries, your area, the size and age of business you want, and your email templates. It doesn't guess. Each morning it simply applies those choices to fresh businesses, so the quality of your first batch is the quality of every batch after it.

Approve each batch, or let it run

You stay in control. Review each day's batch, see which companies are in it and read the emails before anything goes. When you're confident in your targeting and templates, let it run on its own.

Either way, the same safeguards apply. Pucky contacts only one company per website domain in each batch and never contacts the same business twice.

Warm-up that builds volume safely

Sending lots of email from a new domain on day one is a fast route to the spam folder. Automatic outreach starts gently and builds volume over the following weeks, sending gradually in business hours. It pauses itself if emails start bouncing or anyone reports spam. Read more about how Pucky protects your sender reputation.

Who it's for

Automatic outreach suits businesses investing seriously in customer acquisition who don't want to build a sales team to do it. Agencies and consultants use it to keep new client conversations coming without pausing billable work. Trades suppliers and B2B service firms use it to reach local businesses, starting with the ones nearest them. Read more about Pucky for agencies and consultants.

Included in Professional and Enterprise

Automatic outreach is part of the Professional plan, which includes:

• Autonomous daily prospecting of up to 500 companies a day.
• Auto-expanding radius and multi-step follow-ups.
• Dedicated secondary sending domains, managed for you, so your main business domain is kept out of cold outreach.
• Your whole sales team in one pipeline, with up to 10 seats.

Enterprise adds higher sending limits and a sender reputation dashboard. Compare the plans on our pricing page.

Questions about automatic outreach