From a list of strangers to a pipeline of conversations.
Four steps. You do the first and the last. Pucky handles everything in between.
Most businesses that sell to other businesses know who their ideal customer is. What they don't have is the time to find every one of them, research who runs each company and write to them personally, day after day. Pucky does that work for you, carefully and at a human pace.
You stay in control throughout. You decide who to target, you write the templates, you can preview every email and you choose whether to approve each batch or let Pucky run on its own. Pucky does the repetitive work that usually stops prospecting from happening at all.
1. Discover: you choose who you're after
You tell Pucky your industries, your area and the type of business you sell to. You can describe it the way you'd explain it to a colleague, for example "Plumbing & heating firms within 25 miles of Canterbury", and Pucky turns it into a search.
That search runs across Companies House, the UK's official public register of companies. Every limited company in the UK is on it, so your future customers are already listed. Pucky narrows millions of companies down to the ones you actually want to sell to:
- Industry and trade. Target the sectors you serve.
- Location. Search a named area, or within a set number of miles of you.
- Size. Micro, small or medium, from filed accounts.
- Years trading. By default Pucky skips businesses less than 12 months old, so you focus on established firms with budgets.
The result is a ready-made list in minutes, not weeks. Read more about UK company search.
2. Identify: Pucky finds the decision-makers
A list of company names isn't enough. The hard part is reaching the right person. For each business, Pucky finds its website, collects the contact details published there and matches them to the company's actual directors on the register.
Junk and wrong addresses are filtered out. That includes no-reply addresses and the web designer's email left in a site footer. Before anything is sent, Pucky checks each address can receive mail, so fewer emails bounce. Your email lands with the person who can say yes. See how decision-makers are found.
3. Engage: Pucky reaches out
Pucky sends personal emails, steadily and safely, during working hours. Templates fill in each person's name, and even a shared inbox gets a director's name rather than "Hi there". It reads as if you wrote every one by hand.
- Business hours only. Emails go out Monday to Friday, in the working day.
- A steady drip. Each day's volume varies slightly, so your outreach looks like a person, not a machine.
- Preview first. See every email as the recipient will, and approve it before it goes.
Read more about personal email outreach.
4. Convert: you follow up the warm ones
This is where you come back in. Pucky shows you who opened your email and who visited your website, with the warmest leads at the top. Call the people who just looked at your website while you're still on their mind.
Every deal sits in one simple sales pipeline, from first email to won, with a full history of every email, comment and status change. Your team can share templates and see where every business stands. More on lead alerts.
Automatic outreach: prospecting that runs itself
On the Professional plan and above, you can switch on automatic outreach. Each morning Pucky picks fresh businesses near you, nearest first, and widens the search as nearby leads run out. Multi-step follow-ups go out for you, and warm-up builds sending volume safely over the first weeks. You can approve each batch or let it run.
Safety built in
Good outreach manners are built in, so you can grow without damaging your brand or your email deliverability:
- Safety brakes. Outreach pauses itself if too many emails bounce or anyone reports spam.
- Never twice. If one director runs five companies, they hear from you once, not five times. Pucky contacts only one company per website domain in each batch.
- One-click unsubscribe. In every email, honoured instantly. People who opt out or complain are never emailed again.
- Your own database. Every customer business gets its own private, separate database.
See how Pucky protects your sender reputation.
Questions about how it works
Where does the company data come from?
From Companies House, the UK's official public register of companies. Pucky then finds each business's website, collects the contact details published there and matches them to the company's directors.
How much of the work do I have to do?
You do the first and last steps: choose who you're after, and follow up the people who show interest. Pucky handles the searching, research and sending in between.
Do I need technical skills?
No. If you can write an email, you can use it. We'll set it up with you on your demo.
Can I approve emails before they go?
Yes. You can preview every email and approve each batch. With automatic outreach you can keep approving batches or let it run.
Fill your pipeline while you get on with your day.
Sign up and Pucky sets everything up for you, or book a demo and we'll show you businesses near you that fit, and the decision-makers behind them.