Pucky finds the firms within reach of you, matches each one to the owner or director, and writes to them personally. You spend your time on the ones who reply.
If you supply trades, deliver a service on site or run a B2B business with a van and a patch, distance matters. A customer ten miles away is worth more than one across the country, because you can serve them well and keep serving them.
The trouble is knowing who's out there. Local directories are patchy, and the owners of plumbing firms, builders and cleaning companies are busy people. A generic email to an info@ address usually goes nowhere.
Pucky starts from where you are and works outwards. It finds the businesses in your area, finds the person who runs each one and gets your message in front of them.
How Pucky works for local B2B
Search within X miles of you
Choose your industries and set a radius around your base. Pucky searches every company on Companies House, the official UK register, and shows you the businesses inside it. Target by industry, size from filed accounts and how long a business has been trading. Read more about UK company search.
Reach the owner, not the inbox
Pucky finds each business's website, collects the contact details published there and matches them to the company's directors by name and role. If the only address is a shared inbox, your email still greets a director by name. See how decision-makers are found.
Send at a human pace
Emails go out steadily during business hours, never all at once. Templates fill in each person's name, and you can preview every email before it sends.
Call the warm ones
See who opened your email and who visited your website. Hot leads rise to the top, so you can pick up the phone while you're still on their mind.
Let it widen the search
With automatic outreach, Pucky picks fresh businesses near you each morning, nearest first, and widens the radius as nearby leads run out. Approve each batch or let it run.
An example search
Describe your ideal customer
"Plumbing & heating firms within 25 miles of Canterbury."
Pucky turns that into a search across the UK register. It skips businesses less than 12 months old by default, so you focus on established firms with budgets, and it never emails the same business twice.
Which plan fits?
Business, £1,495 a month. For smaller, established sales operations. Up to 300 verified UK director leads a month and guided batch outreach with human approval.
Professional, £1,995 a month. For businesses investing significantly in customer acquisition. Adds autonomous daily prospecting of up to 500 companies a day and an auto-expanding radius.
Enterprise, £2,495–£3,495 a month. For larger sales teams and organisations requiring customisation.
Prices exclude VAT. See the full plan comparison, or book a demo and we'll show you the businesses near you that fit.
Questions from local B2B firms
Can I target only businesses near me?
Yes. Set a radius around your location and Pucky only finds businesses inside it. With automatic outreach it starts with the nearest and widens the search as nearby leads run out.
Do I need technical skills?
No. If you can write an email, you can use it. You tell us who you're after and we handle the searching, research and sending. We'll set it up with you on your demo.
Will my emails land in spam?
Pucky does everything a careful sender would. Emails go out gradually in business hours, each address is checked before sending, new accounts warm up slowly and outreach pauses itself if bounces rise. Nobody can promise every inbox, but good habits are built in.