Pucky writes to each decision-maker by name, sends steadily during working hours and lets you preview every email before it goes. It reads as if you wrote every one by hand.
Cold email works when it feels personal and relevant. It fails when it looks like a mailing list. Pucky's templates fill in each person's name, so a director gets an email that starts "Hi David", not "Hi there".
Even when the only address a business publishes is a shared inbox like info@, Pucky greets the email to one of the company's directors by name. A named greeting reads as personal, so it's far more likely to be passed to the right person.
Sent in business hours, a few at a time
Business hours only. Emails go out Monday to Friday during the working day, when people are at their desks to read them.
A steady drip, not a blast. Emails go out gradually, and each day's volume varies slightly, so your outreach looks like a person, not a machine.
Preview before anything sends. See exactly what each recipient will get, with their name filled in, and approve it first.
Built to protect your inbox reputation
Sending too much, too fast, from a new domain is the quickest way to land in spam. Pucky checks each address can receive mail before it sends, warms new accounts up slowly and pauses itself if bounces rise. Read more about how Pucky protects your sender reputation.
Questions about email outreach
Is it legal to send cold emails to UK businesses?
UK rules generally allow relevant email to companies, as long as every message says who it's from and offers an easy way to opt out. Every email Pucky sends includes one-click unsubscribe, honoured instantly and permanently.
Can I check emails before they're sent?
Yes. You can preview every email as the recipient will see it, with their name filled in, and approve each batch before it goes.