Reach the director who signs off.
Pucky finds the UK companies your product is built for, matches them to their directors and sends personal emails at a safe pace. You see who's interested the moment it happens.
Great product, no sales team
Pucky itself started inside a small UK software company. We needed new business customers, but we didn't have a sales department and didn't want to hire one. If that sounds familiar, Pucky was built for you.
For software and tech companies selling to UK businesses, the hard part is rarely the product. It's getting it in front of the person who decides. Inbound takes time to build, and buying lists of unknown quality puts your domain at risk.
Pucky takes a different route. It works from the official register of UK companies, finds the people who actually run each business and writes to them personally, a few at a time. It's outbound that behaves like a careful founder sending emails by hand, just every working day without fail.
How Pucky works for software companies
Discover your ideal customer profile
Start from Companies House, the official register of every UK company, and narrow it down by industry, size from filed accounts, area and years trading. A ready-made list in minutes, not weeks. Learn more about UK company search.
Identify the decision-maker
Pucky matches each business to its actual directors, by name and role, using the contact details published on the company's own website. Junk and wrong addresses are filtered out, and every address is checked before anything is sent. See decision-maker contacts.
Engage personally and safely
Templates use each person's name, emails go out in business hours, and you preview every email first. Sending is gradual and varies slightly each day, so it looks like a person, not a machine. Read about sender reputation protection.
Know when to follow up
Get real-time alerts when someone opens your email or visits your website. Hot leads rise to the top, so you can book the demo while the interest is fresh.
Automate the top of the funnel
Automatic outreach picks fresh businesses every working day and sends multi-step follow-ups on the Professional plan. Approve each batch or let it run.
An example search
"Accountancy firms in the North West with a named director, trading for 5+ years."
Describe who your product is for in plain English. Use the industries you know convert, the regions you can support and the company sizes that fit your pricing. Pucky turns it into a search across the UK register and finds the people behind each company.
Which plan fits?
- Business, £1,495 a month. For smaller, established sales operations. Up to 300 verified UK director leads a month and up to 3 seats.
- Professional, £1,995 a month. For businesses investing significantly in customer acquisition. Autonomous daily prospecting of up to 500 companies a day, multi-step follow-ups, managed secondary sending domains and up to 10 seats.
- Enterprise, £2,495–£3,495 a month. For larger sales teams and organisations requiring customisation, with a sender reputation dashboard and higher sending limits.
Prices exclude VAT. Compare plans on the pricing page.
Questions from software companies
Is my data kept separate from other customers?
Yes. Every customer business gets its own private, separate database, so your leads and conversations are never mixed with anyone else's.
Is cold email to UK businesses allowed?
UK rules generally allow relevant email to companies, as long as every message says who it's from and offers an easy way to opt out. Every email Pucky sends includes one-click unsubscribe, honoured instantly and permanently.
Can my sales team share one pipeline?
Yes. Every deal sits in one pipeline, from first email to won. The Business plan includes up to 3 seats, Professional up to 10, and Enterprise brings your whole team into one pipeline.
Fill your pipeline while you get on with your day.
Sign up and Pucky sets everything up for you, or book a demo and we'll show you businesses near you that fit, and the decision-makers behind them.